Heidelberg Materials Unifies its Global CRM strategy with Dynamics 365

Heidelberg Materials, based in Germany, is one of the world’s largest manufacturers of building materials. After several acquisitions, mergers, and joint ventures, the company inherited customer relationship management (CRM) systems that didn’t work well together, making tracking relationships a challenge. 

Then the company turned to Microsoft Dynamics 365 Sales. Now, sales agents have better insight into how other teams are working, enabling unity and consistency as they build stronger relationships with customers.

Are you looking for a CRM solution to unify your sales team? We can help.

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